About
Hi, I'm Justine Morgan, director of CX Ignite. I’m a goal directed marketing expert with natural talent in developing and implementing successful strategies, driving profits, increasing market share, and strengthening customer dominance. I offer proven expertise in brand, marketing and customer experience development.
Why work with me?
IN A NUTSHELL:
- Experience – 20+ years marketing, brand and sales leadership
- Results focused – marketing is viewed as an expense; I know how to maximise business returns.
- Flexible –I will tailor make my approach to suit where you are in the marketing and brand journey.
- Partnership – I am vested in your success and mine. Relationship building is one of my key strengths.
- Creative – My ability to think outside the box will drive your organisation’s differentiation.
I understand the pains of a growing business. I co-founded and ran a data analytics and management company for 10 years, growing our staff compliment from 7 to 50 and expanding into Kenya. We then merged with two other entities to form ICT organisation Decision Inc. and I played a pivotal role in driving recognition and growth for the new brand.
In 2017 I started my own marketing strategy consulting company, CX Ignite, while doing my Masters in Management (Strategic Marketing) through Wits Business School. I’ve worked with a number of successful brands, including Bigen Africa, Trackmatic, Cemza, Interwaste, Desigual, iRobot, Synthesis Software Technologies, Network International and Altron FinTech.
Don’t have the resources to implement your marketing strategy, or does your marketing team needs senior level assistance and guidance? I also offer outsourced marketing management services to help achieve your goals.
SERVICES
I provide you with actionable strategies and plans that yield a measurable return on investment. By knowing your world, your customers, your advantage, and your journey, you'll be equipped to make informed decisions, attract and retain loyal customers, and drive your business forward.
Let’s embark on this journey together and unlock your full potential.
1. Know Your World
Market and competitor research
Why?
All customers are different. Understanding different needs, and the context in which your customer operates, will make you more effective in acquiring them.
How?
Through thorough research I help you understand existing and potential markets as well as how your competitors position themselves in the minds of customers.
Result =
Understanding your market and competitors makes it exponentially easier to develop clear product and service propositions, enhancing your business strategy.
2. Know Your Customer
Customer insight
Why?
You want your customers to refer you. All customers change; it is critical to understand and optimise acquisition, retention, and expansion experiences in the customer journey.
How?
Through qualitative research, and quantitative in-depth personal interviews, I gather insight and my deep insight feedback sessions help you close the gap between what your customers expect and what you deliver.
Result =
Increased customer penetration, loyalty, and retention.
3. Know Your Advantage
Brand strategy
Why?
Because all competitors react, sustainable competitive advantage is crucial. A memorable, meaningful brand is very difficult to imitate, and will nurture greater recognition, connection and ultimately trust. More customers, for longer, drives growth and profitability.
How?
I engage with your executives and employees to understand where your business is now, and where you want to be in the future. We work together to clarify how you want your various stakeholders to understand your company, and what it stands for.
Result =
A clear, detailed brand strategy that encompasses your market, competitors, your differentiated proposition, functional and emotional benefits, personality, and your brand essence. This informs all communication and marketing initiatives.
4. Know Your Journey
Go to Market and Key Account Strategies
Why?
All resources are scarce, especially time and money. A solid plan provides direction for all stakeholders and suppliers. This reduces the time to market and means your marketing efforts have an increased chance of success.
How?
I collaborate with executives, marketing and sales to understand goals and objectives. I then research the market, competitors and customers and develop the optimal marketing mix and communication plan that will deliver results aligned to your company’s ambitions.
Result =
An actionable marketing or key account plan that delivers a measurable return on investment.
ConTact
Want to gain and keep more customers?